Bench live --:-- Accepting briefs
Casting live

Most brands rent
creators. We cast them.

A fully-managed creator hiring service, built for brands that already have their own creative teams. We source, vet, brief, manage, and pay from a curated bench of 4,000+ creators. Your strategy. Our infrastructure.

4,000+Creators on the bench 1B+Views in production $50M+Returned to clients

The marketplace question is
"who's available?"
Ours is "who's right?"

— The thesis

02 The Method

What every cast actually looks like.

Four stages. Same flow for every brand. No mystery in what you're paying for or how the work moves.

Stage Ii.

Creator infrastructure

Most brands overpay because they hire one kind of creator for every job. Some creators should test angles cheaply. Some should scale winners. Some should build the brand. We sort the tiers up front so you're not paying premium rates to test a hook, or paying tester rates for content that has to carry your brand.

Tiers we cast across: Tester, Operator, Signature, Distribution. Outcome: right tier for the right job. No wasted spend.
Stage IIii.

Match from the bench

From a curated bench of 4,000+, we shortlist twelve, score against your brief on seven axes (voice, format fluency, vertical proof, audience integrity, response time, prior brand fit, rate sanity), and present 5 to 7 with rationale. You pick from a deck, not a marketplace.

Includes: portfolio audit, audience check, prior client signal, response-time history, format compatibility.
Stage IIIiii.

Brief, not just bookings

Every casted creator gets a written brief. You decide how tight or loose: ship them exact scripts and references, or hand them the angle and let them build. Our creators are trained on hook structures and format anatomy that drove the 1B+ views across client work, so even on a hands-off brief, you're not starting from zero.

Optional add-on Full creative strategy briefs, the same format that drove $50M+ in returns for past clients. $750 per cycle, added on request.
Stage IViv.

Iterate the roster

After videos run, we pull performance and surface the signal back to you. Winners stay. Underperformers get swapped before the next cycle. Your roster gets sharper every month, with no renegotiating, re-briefing, or rehiring on your end.

Loop: performance read, roster prune, recast. You decide: what gets scaled, what gets cut.
03 The Bench

Not a marketplace. A roster.

A marketplace is open. A bench is curated. Every creator on ours has been auditioned, audited, and assigned to verticals we've personally produced in. The numbers are big, but every one is hand-picked.

4,000+
Vetted creators
Across UGC, organic, paid creative, on-camera and VO.
47
Verticals
From DTC apparel to enterprise SaaS to creator tools.
04
Tiers
Tester, Operator, Signature, Distribution. Cast by job.
1B+
Views shipped
Across client production we've cast and delivered.
Sample verticals on the bench
DTC Apparel Athletic Wear B2B SaaS Productivity Tools Creator Economy AI & Dev Tools Skincare / Beauty Health & Wellness Fintech Home & Lifestyle Consumer Tech Food & Beverage Pet Travel Education Mobile Apps Gaming Peripherals Marketplaces
04 What we cast for

Four jobs. One bench.

Different content jobs need different creators. We cast them as a portfolio, not as a one-size pool. Tap each to expand.

ii. Organic short-form

Creator-channel content with audience integrity, designed to earn the impression rather than buy it. Brand-safe, never brand-stiff.

iii. Brand ambassadors & long-form partners

Multi-month engagements. Repeat-creator production. Creators who can carry a brand POV across formats and quarters.

iv. Mass content distribution

50 to 100+ creators posting your brand on their own feeds, at the same time. Organic surface area you don't own (but you don't need to). Popularly known as Canvas UGC

05 Run the math

The hidden cost of doing this yourself.

Most brands don't realize how many hours their team is spending to source, brief, chase, and pay creators every month. Drag the slider. See what it's costing you.

Creators you work with / month 7
1102030+
Internal hourly cost $30
$20$50$75$100

Based on an industry-average of 6 hours per creator-cycle. Sourcing, briefing, communication, revisions, payment, admin.

42hr
Per month, on creator management
That's 5.3 full eight-hour workdays, every month.
$1,260
In team wages, every month
Roughly $15,120 a year, plus everything else your team isn't getting to.
2.1hr/day
Of your team's day, lost
Time that could go to strategy, creative review, or anything that requires a human on your team.

Get this back. Engagements start at $1,950/mo.

Submit a brief
06 The Difference

Marketplaces hand you a list.
We hand you the videos.

The marketplace model
Browse. Book. Manage.
Self-serve catalogue. You browse, pick, and hope.
Write every brief yourself. Hope the creator reads it.
Run sourcing, contracts, comms, revisions, and payments yourself.
One pool of creators. No tier matching for job-fit.
Pay per video. Volume over fit. Margin lives in their markup.
One-Off Cast
Brief once. We deliver the rest.
Curated bench. We pick from it, with rationale, you confirm.
We write the brief. You set the latitude (tight script or loose angle).
Sourcing, contracts, comms, revisions, and payments. All handled.
Four tiers (tester, operator, signature, distribution). Right creator for the job.
Flat monthly. Margin is transparent. Quality controlled.
Casting and producing for
Still here? Good.

Take it off
your plate.

Submit a brief. We'll send back a shortlist with rationale, get the first videos in production, and give you back the hours your team is spending on sourcing, briefing, and revisions.

Submit a brief